SPONSORSHIP HUB

Max

Find the right businesses, prepare for every conversation, manage every opportunity and prove your value after the deal.

The Sponsorship Hub is one tab with seven sections: Overview, Campaign, Prospects, Outreach, Deals, Partners and Insights. You set up a campaign (what you race, what it costs and what you can offer), we find UK businesses and explain how each one fits it, and the hub helps you plan calls, draft emails, prepare meetings, write proposals, record agreements and payments, and report back to the businesses that back you.

It never contacts anyone for you. Every email waits for your click: send it now, or pick the day and time it goes. Calls are made by you, from your own phone. Honestly, most junior sponsorship comes through personal networks, so warm introductions and people you already know sit in the same pipeline as a cold approach, with the same preparation behind them.

Everything on this page is on the Max plan, from £24.99 a month.

HOW IT WORKS

01
You set up a campaign
Your racing programme for the season, what it costs and the funding you are looking for, then what you can genuinely offer a business: packages with prices, the ways a sponsor can work with you, and the in-kind support you need. A Readiness Score out of 100 is a checklist of how prepared the campaign is. It never stops you contacting anyone.
02
We find UK businesses
Quick search looks around a town at the distance you pick. Agent search works inside limits you set (the town, the distance, the sectors, the size of business and how many) and puts what it finds on an Unreviewed list. Every business is a Google Maps listing, a Companies House record or one you add yourself, and nothing enters your pipeline until you approve it. Finding businesses costs no credits (optional notes on an Agent search show their credit cost before you start).
03
Businesses that should not reach you are removed first
Alcohol, tobacco and vape, cannabis, gambling and adult businesses are filtered out before anything is scored, by their registered business code, their listed category and their name. The filter is written to over-exclude on purpose, so the tie always goes to caution. It runs for every driver, on every search, on every business you add by hand and again when a business is researched.
04
Each business gets a Match Score out of 100
Nine published components: motorsport or automotive relevance (up to 20), technology and data relevance (up to 15), geographic relevance (up to 10), audience overlap (up to 15), commercial activation potential (up to 15), ability to afford the package (up to 10), decision-maker accessibility (up to 5), existing sports or community involvement (up to 5) and a personal or warm relationship (up to 5). It reads your campaign as well as the business, so the same business can score differently for two drivers with different offers. A component we have no evidence for scores zero and says so. From 60 up a business is a Good Match, and every score shows its components, so it adds up in front of you. It measures fit with your campaign on paper, not how likely a business is to say yes.
05
Research one company when you choose
Research reads the business's own website, checks that every quote it keeps really is on the page, and adds what it found to the company page. Every fact says where it came from: Verified, Estimated, From you, Stated on the business's own website, or Not publicly available. Words on a website can move only two parts of the score, sports or community involvement and activation, and anything else waits for you to confirm it. Research costs credits and runs only when you ask.
06
Plan the approach and the call
Each prospect gets a recommended first approach and a backup, from a call or an email to a warm introduction or a visit, with the reason written out. A call gets a guided workflow: research, plan, call, report, next step. A Call Batch Planner puts a session of calls in a sensible order. On a phone, Call opens your own dialler; on a computer it copies the number. For a UK number the hub shows whether it has been checked against the Telephone Preference Service lists, and an unchecked number is left out of automatic planning.
07
Emails wait for your click
Drafts come back in your own writing voice, built only from the facts the hub holds about you and the business, and you check every word. Then you choose: Send now, Schedule for a day and time you pick, or save it to your Gmail drafts. It leaves from your own Gmail, with your deck attached when you have activated one, and it is checked again at the moment it sends.
08
What comes back is checked before you read it
Replies are scanned before they are shown, for every driver: sexual content, requests for photos, requests to keep contact secret, grooming flattery, money and prize lures such as advance fee and wire transfer scams, and requests for passwords or login details. For a driver under 18, a reply that tries to move the conversation to a private chat app or to meet in private is held as well. The text is normalised first, so swapping in a lookalike letter or hiding an invisible character between letters does not slip past the word list. A reply that trips the scan gets a neutral summary and a flag, never a friendly suggested response. A normal reply is summarised and gets a suggested answer in your name, which you check and send yourself.

The nine Match Score components

Component	Points	What it reads
Motorsport or automotive relevance	up to 20	How naturally that kind of business goes with motorsport, from its registered or listed sector. A motorsport or karting business scores 20, car trade 15, trades and engineering 9, print and signage 8, sports and energy 6, technology 4, professional firms 2, local consumer businesses 2, a type we do not recognise 2 and an everyday shop 1. A motorsport link you confirm raises it.
Technology and data relevance	up to 15	How well the business suits racing data and content. Technology businesses score 15, trades and engineering 8, motorsport 8, car trade 5, professional firms 5, print and signage 4, sports and energy 3, a type we do not recognise 3, local consumer businesses 2 and an everyday shop 1. A technology product you confirm scores the full 15.
Geographic relevance	up to 10	Distance from your campaign's home town: within 16 km (about 10 miles) scores 10, within 40 km (about 25 miles) scores 8, within 80 km (about 50 miles) scores 6, within 160 km (about 100 miles) scores 4, and less beyond that. A business that works nationally keeps some points at a distance. An unknown location scores nothing rather than a guessed distance.
Audience overlap	up to 15	Who the business sells to: the public scores 8, a mix 5, other businesses 2. It gains points when its customers overlap the audience you describe in your campaign, such as motorsport fans, your local community, tech and gaming, or families.
Commercial activation potential	up to 15	5 points for each way of working together that you offer in your campaign and that suits this kind of business (vehicle branding, social media, race day hospitality, a showroom display and so on), up to 15.
Ability to afford the package	up to 10	Your cheapest package against what a business of that size typically spends on sponsorship. A larger company scores the full 10. A business with insolvency history, or one the register no longer lists as active, scores nothing here.
Decision-maker accessibility	up to 5	How easy it is to reach the person who decides. An owner-led or very small business scores highest and the largest companies lowest.
Existing sports or community involvement	up to 5	Whether the business already backs sport or its community, from what you confirm or from the exact words on its own website.
Personal or warm relationship	up to 5	Whether you or your family already know someone there, as you record it.

The nine add up to 100. Labels: Exceptional Match from 90, Strong Match from 75, Good Match from 60, Possible Match from 45, Weak Match below 45. When too little is known about a business its label says provisional, and a component with no evidence scores zero rather than a guess. The score reads your campaign as well as the business (your home town, the audience you describe, what you offer and your cheapest package), so it says how well a business fits your campaign on paper. It does not say how likely the business is to say yes: that is Deal Probability, a planning estimate shown separately.

Safeguards on every send

These are not settings you have to find. They sit in the only route an email can take.

Nothing leaves without your click
Every email needs your click on that exact message: send it now, or schedule it for a day and time you pick. Nothing goes out without that click, and no setting changes that.
Checked again at the moment it sends
Your Gmail is connected, your plan includes the Sponsorship Hub, you sent or scheduled that message, the kill switch is off, the business is not on your Do Not Contact list, the follow-up limit is not reached, you are under 60 sent emails this month, and the composed email passes a final content scan.
A kill switch
One switch stops everything going out, immediately. It is read at the moment of sending, and switching it on returns every scheduled email to your drafts.
Follow-ups have a limit
A first approach and a limited number of follow-ups, spaced out over working days, then the business is left alone for a quiet period. A business that asks not to be contacted goes on your Do Not Contact list and stays there.
Replies are safety-scanned before you read them
The scan runs before a reply is shown and before anything suggests an answer. A reply that trips it gets a neutral summary and a flag, never a friendly suggested reply.
It sends from your own Gmail
Connected by you, and every email leaves from that account, so an email from you is genuinely from you and your own sent folder is the record of what went out. Replies go to the contact address in your brand kit when you have set one.

Your offer and your deck

Built from your real logged results. If a result is not in your season log, it does not appear in the deck.

Packages built from what you can genuinely offer
List the benefits you can deliver and the in-kind support you need, then price two or three packages. The hub keeps cash and in-kind support apart all the way through.
A sponsor deck in three styles
Apex, Paddock and Carbon. Same content, three genuinely different looks, with your own colours worked out for you so text stays legible.
Pages you add yourself
Four kinds: text, bullets, a table, or a full image. Each one is themed to match the style you picked.
Exports as PDF or PowerPoint
PowerPoint for when a business wants your slide inside its own deck for an internal meeting.
Race reports and social posts
Written from the weekend you logged, in your saved writing voice. A number that is missing is left out rather than filled in.

Pipeline, deals and partners

A pipeline showing where every business stands
From researched through contact, meetings, proposals and agreements to payment and active partner, with a next step on each, and the reason recorded when a business says no.
Deal Probability, labelled as an estimate
A conservative planning estimate from the pipeline stage, moved only by what you log, such as reaching the decision-maker or booking a meeting. It is not a promise.
Meetings, proposals and agreements
Prep and notes for each meeting, proposals built from your packages, and agreements and payments recorded with the documents you upload. Only a signed agreement counts as committed, and only a cleared payment counts as received.
Keep your promises to partners
Once a business backs you, its deliverables, sponsor reports and renewal dates stay in one place, so what you promised is visible and reported on.
Insights from your own records
Results from what you have logged, patterns in why businesses said no once there are enough of them to mean something, and a simulator for planning how many businesses to approach.
A ceiling of 60 emails a month
Counted at send time against the calendar month, and if the count cannot be read it holds the email rather than risk going over. It is a deliberate ceiling: this is local businesses being approached properly, not a bulk mail tool.
Your records stay yours
Download your sponsorship data, disconnect Gmail or delete it all, on any plan.