SPONSORSHIP
MaxIt finds local businesses that could be sponsor prospects, scores each one out of 100 for how well it fits your racing, builds your pitch deck from your logged results, prices what you are offering, drafts the emails in your own voice, sends them from your own Gmail once you approve, and screens what comes back. Honestly, most junior sponsorship comes through personal networks; this keeps that side organised and professional too, because the same deck, pipeline and follow-ups carry a warm introduction as well as a cold approach.
The people replying are strangers, so the safeguards sit in the only route a message can take rather than in a settings page. Nothing sends without your approval, one toggle stops everything going out, and every reply is screened for scams and manipulation before you read it.
Everything on this page is on the Max plan, from £24.99 a month.
HOW IT WORKS
- 01
You tell it what you are selling
Your brand kit holds your vision and bio, your colours, your logo and photos, your linked social accounts and your contact email. Then you list what you can genuinely offer a sponsor: logo placement on the kart or car, social posts, appearances at their premises, whatever it actually is. It bundles those into 2 or 3 priced tiers, usually a headline package, a mid package and a supporter package, and suggests a price for each. It can only use offers you listed: any line it tries to invent is dropped on the server before it reaches your screen.
- 02
It finds real businesses
You give it a town, optionally a category, and a distance of 5, 10, 25 or 50 km. It turns the town into a real map point and searches Google Places biased to a circle around it, returning up to 12 businesses a search. Every name on the list is a real place from Google Places, and if the search cannot run it tells you.
- 03
Businesses that should not reach you are removed first
Before anything is scored, alcohol, tobacco and vape, cannabis, gambling and adult businesses are filtered out entirely. The filter checks the business category and scans the name, and it is written to over-exclude on purpose, so the tie always goes to caution. This runs for every driver, on every search, whatever their age.
- 04
Everything left is scored out of 100
Six factors with fixed point budgets. Every factor reads a real field, and a missing field scores zero rather than a guessed number, so a score of 71 means something you can check. A business listed as permanently closed keeps its entry at a fifth of its score. Anything at 65 or above is flagged as a pick for you, and every result carries its reasons in plain English, ranked by how much each one contributed.
- 05
It writes the email in your voice
Give it a sample of your own writing once and drafts come back sounding like you rather than like a template. Drafting happens in two passes: it is handed the specific set of facts it is allowed to use, then it writes using only those, so a result, a statistic or a claim about the business has to be real to appear. The email goes out in your name, with your deck attached as a PDF once you have activated one.
- 06
Six things have to be true before anything sends
Your Gmail is connected, your plan includes outreach, the draft is approved or scheduled by you, the kill switch is off, you are under 60 sends for the month, and the composed email passes a final content scan. There is exactly one route to sending, and it checks all six every time, not once at setup. Draft and approve is the default on every account.
- 07
What comes back is checked before you read it
Replies are scanned for someone trying to move the conversation to a private messaging app, asking for photos, asking you to keep contact secret, proposing to meet in person, grooming flattery patterns, sexual content, and advance fee or wire transfer scams. The text is normalised first, so swapping in a lookalike letter or hiding an invisible character between letters gets nothing past it. A reply that trips the scan gets a neutral summary and a flag, never a friendly suggested response. A normal reply gets summarised, sorted by what it actually is, and answered with a draft in your name that you approve or rewrite.
The six scoring factors
| Factor | Points | What it reads |
|---|---|---|
| Category fit | 0 to 30 | How naturally that kind of business goes with motorsport. A karting or motorsport business scores the full 30. Car trade scores 27. Signage and print, and trades and engineering, score 24. Tech and sports brands score 22. Professional firms score 18. An everyday shop scores 8. |
| Local relevance | 0 to 20 | Straight-line distance from the centre of your search, decaying evenly to zero at 60 km. On your doorstep is the full 20. Unknown location scores nothing rather than a guessed distance. |
| Business prominence | 0 to 15 | Rating quality is worth up to 7. Review count is worth up to 8 on a log scale, so 10 reviews is about 2.8 and 1000 reviews is 8. |
| Audience match | 0 to 15 | Whether your posts and your logo reach their customers. A business the public walks into scores 15. A mixed audience scores 8. A pure business-to-business firm scores 4, because local visibility is worth less to them. |
| Outreach viability | 0 to 10 | Can you actually reach them. Website and phone is 10, website alone is 6, phone alone is 4. |
| Budget likelihood | 0 to 10 | How likely that type of business is to have marketing money. Professional firms score highest at 10, car trade 9, motorsport and trades 8, everyday shops 3. |
The six add up to 100. A small deterministic tie-breaker stops identical businesses landing on the same number, and it is the same value every time for the same business, so a score does not move between searches without a reason.
Safeguards on every send
Cold outreach to strangers needs guard rails. These are not optional extras, they are the only route a message can take.
- Nothing sends without your approval
Draft and approve is the default on every account. Scheduling and unattended sending are opt-in, and every message still passes through the same single send route with every condition checked.
- A kill switch
One toggle stops everything going out, immediately. It is read at the moment of sending, so a message already sitting in the schedule stops with the rest.
- Replies are safety-scanned before you read them
The scan runs on the reply before it is shown and before anything drafts an answer, looking for patterns that try to move you into private contact or keep it secret, and for advance fee and wire transfer scams. A reply that trips it gets a neutral summary and a flag, never a friendly suggested reply.
- Businesses that should not appear never get as far as a score
Alcohol, tobacco and vape, cannabis, gambling and adult businesses are filtered out before anything is scored. That runs for every driver, on every search, whatever their age.
- Sponsors are pointed at the address you choose
The contact slide on your deck and the reply-to on every outreach email both come from one field in your brand kit, so replies always land in the inbox you chose.
- It sends from your own Gmail
Connected by you, and every outreach email leaves from that account, so an email from you is genuinely from you and your own sent folder is the record of what went out.
The pitch deck
Built from your real logged results. If a result is not in your season log, it does not appear in the deck.
- Six sections, always in the same order
Cover, vision, where you are now, results, packages, contact. The order is fixed in code: the AI writes the copy, not the structure, so the deck comes out the same shape every time.
- Three visual styles
Apex, Paddock and Carbon. Same content, three genuinely different looks.
- Your own colours, worked out for you
Pick up to five colours you like and it decides which plays which role: the accent gets brightened enough to read against a dark slide, the primary gets darkened until white text on it is properly legible.
- Pages you add yourself
Four kinds: text, bullets, a table, or a full image. Each one is themed to match the style you picked.
- Exports as PDF or PowerPoint
PowerPoint for when a sponsor wants your slide inside their own deck for an internal meeting.
Pipeline and inbox
- A board showing where every conversation stands
From saved prospect through drafted, approved, scheduled, sent and replied, including anything that failed to send.
- Replies read and summarised
Each reply is sorted by what it actually is, and answered with a suggested response in your name that you approve or rewrite.
- A ceiling of 60 outreach emails a month
Counted at send time against the calendar month, and if the count cannot be read it holds the message rather than risk going over. It is a deliberate ceiling: this is local businesses being approached properly, not a bulk mail tool.
- Race reports and social posts
Written from the weekend you logged, in your saved writing voice. A number that is missing is left out rather than filled in.
THE REST OF THE APP
A step-by-step plan from where you race now to where you want to be.
AI that does the work, not just answers questions.
Log every weekend, every session and every pound.
Seven courses, written around the machine you actually drive.
873 records of UK and European motorsport, free to search.
Every driver has a path. Let's find yours.
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